Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Influencer Marketing: How Your Business Can Benefit From Popchips’ Secret Recipe

Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could. They knew they didn’t have the budget for a traditional ad campaign, so how else to get the word out? By getting as many snacks into the hands that mattered.

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