Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could. They knew they didn’t have the budget for a traditional ad campaign, so how else to get the word out? By getting as many snacks into the hands that mattered.
strategicMay 2, 2016
culturalMay 2, 2016
economicMay 2, 2016
creativeMay 2, 2016
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