Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could. They knew they didn’t have the budget for a traditional ad campaign, so how else to get the word out? By getting as many snacks into the hands that mattered.
strategicSeptember 1, 2015
culturalSeptember 1, 2015
creativeSeptember 1, 2015
economicSeptember 1, 2015
© 2015 Davis Brand Capital. All rights reserved.