Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Influencer Marketing: How Your Business Can Benefit From Popchips’ Secret Recipe

Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could. They knew they didn’t have the budget for a traditional ad campaign, so how else to get the word out? By getting as many snacks into the hands that mattered.

read original article



Comments

Related Thinking

strategic

Rewriting the Playbook

September 30, 2014

cultural

Fumbling in the End Zone

September 30, 2014

creative

The Softer Side of Sports

September 30, 2014

economic

Betting on a Better Game

September 30, 2014