Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Influencer Marketing: How Your Business Can Benefit From Popchips’ Secret Recipe

Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could. They knew they didn’t have the budget for a traditional ad campaign, so how else to get the word out? By getting as many snacks into the hands that mattered.

read original article



Comments

Related Thinking

creative

Google Has a New Logo

September 1, 2015

economic

Desktop Ad Spending Peaked In 2013

September 1, 2015