Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could. They knew they didn’t have the budget for a traditional ad campaign, so how else to get the word out? By getting as many snacks into the hands that mattered.
strategicOctober 22, 2014
culturalOctober 22, 2014
creativeOctober 22, 2014
economicOctober 22, 2014
© 2014 Davis Brand Capital. All rights reserved.