Technology has united our professional and personal identities into one. You are no longer just the financial analyst, doctor, lawyer or “social media guru” during work hours. People all around you, sitting in cubicles, in offices and even the secretary can find out more personal information about you, with a single search in Google, Facebook, Twitter, etc. There is no hiding anymore and our identities will fuse even more in the future, as we use social technologies more and more during work. Of course companies have concerns with how employees behave on the internet because it’s a reflection of their brand, as well as the employees. Smart companies understand that their employees are their greatest asset and they can harness their networks, which are visible online, to help support their initiatives.
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