Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Identity Check

Brands are valuable assets and packaging plays a major role.  Well-designed packaging can transform a product into an experience and help a consumer feel empowered, not overwhelmed, by the many choices in the marketplace.  Now, more than ever, strong visual strategies separate winning brands from the competition.  Here are a few principles to keep in mind:


Know your history
Your brand’s design archives can inspire today’s design innovation.


Keep it simple
Streamline design and create focus by using fewer colors and graphic elements.


Start a conversation
Identifying the contents can be an opportunity to speak to the consumer. Be clear, direct and engaging.



Have an agenda
Tie packaging to a charity or cause you support.


Related Thinking


Brand Storytelling: Industrial Edition

March 18, 2015


Physics of Culture

July 25, 2011


Amazon.com: A Meandering Path to Navigate

September 16, 2015