Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

I Wee, You Wee, We All Wee for Shewee!


Ladies, it’s time to stand up and … pee! Say hello to the Shewee .


The Shewee looks like a cross between an old-fashioned ice cream scoop and a funnel. It is designed to make it possible for women to stand up and pee with confidence like never before.

When positioned securely under the crotch, and with underwear pushed to the side, Shewee directs urine away from the body to a suitable place, such as a toilet, a container or a conveniently located tree!

Invented by the appropriately-named 28-year-old New Zealander and James Dyson Award winner Samantha Fountain, the Shewee is both ergonomically-designed and dishwasher-safe. The “suction” of the Shewee’s fit to ladies’ “bits” has been likened to that of Dyson’s vacuum cleaners. Um. Let’s just hope that’s an exaggerated description of its leak-proof seal.


Like many women, I am not a fan of Port-o-Potties, questionable public restrooms or splashing my shoes in the woods during camping trips. While I am not yet mentally ready to purchase a Shewee and answer the inevitable questions such a device would elicit, I am most definitely intrigued.


According to the Web site, the Shewee enables one to, among other things:


Travel the world with the comfort of home in your pocket, maintain your privacy and banish bare bottoms, and enjoy perfect aim into a sample pot when giving a urine sample.


The Shewee is useful when, among other things:


Squatting is conspicuous and embarrassing.


And, it is perfect for just about every woman, including but not limited to:


Bird watchers, long-distance truck drivers, landscape architects, anglers and fly fisher women and windsurfers*


The Shewee already seems to have attracted a loyal following. Shewee-ers around the world are saying nothing but good things about the product:




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