Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

HP and Social Media


Hewlett-Packard has made digital marketing a core focus of the entire company, according to CMO Mike Mendenhall. In his appearance at the recent ANA conference, Mendenhall also noted that the independent social networks that have grown up around its various product lines are now viewed as an integral part of its consumer service operations.


Related Thinking


Brand Storytelling: Industrial Edition

March 18, 2015


Physics of Culture

July 25, 2011


Amazon.com: A Meandering Path to Navigate

September 16, 2015