Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



How Mickey Got His Groove Back

Hannah Montana can carry a tune and, apparently, a billion-dollar corporation. Disney was floundering until it plugged in its tween dream machine, cranking out the bubblegum-pop stars that make young girls scream—and spend, spend, spend.

read original article



Comments

Related Thinking

cultural

The End of the Impulse Shopper

November 25, 2014

creative

Why Virtual Reality Is Happening Now

November 25, 2014