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Hopefuls Gird for Gridiron

Buying Super Bowl ads has helped catapult companies like online brokerage E*Trade Financial, Internet job board Monster.com and video site Hulu into the public eye. That’s why several little-known advertisers—including mobile pay-TV firm Flo TV, information provider KGB and vacation rental service HomeAway.com—are forking over millions of dollars to appear on this year’s Big Game broadcast.

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