Google has an image problem ñ not a PR problem (that is, not with the public) but a press problem (with whining old media people). Google is trying hard ñ too hard, perhaps ñ not to argue with the guys who still buy ink by the barrel. Google is only causing them to buy fewer barrels. And newspaper people will use their last drops of ink to complain about Google’s success and try to blame it for their own failures rather than changing their own businesses. What should Google do? I think it needs to become news’ best friend.
strategicDecember 17, 2014
culturalDecember 17, 2014
creativeDecember 17, 2014
economicDecember 17, 2014
© 2014 Davis Brand Capital. All rights reserved.