Google’s private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.
strategicJuly 3, 2015
culturalJuly 3, 2015
creativeJuly 3, 2015
economicJuly 3, 2015
© 2015 Davis Brand Capital. All rights reserved.