Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google’s private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.

read original article



Comments

Related Thinking

strategic

How to Avoid a Nonprofit Branding Nightmare

November 7, 2016

cultural

About Me, Your Resident Millennial

November 28, 2016