Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



The Global CMO Interview: Trevor Edwards, Nike

As Nike’s top marketer, Trevor Edwards, VP-global brand and category management, has helped the world’s leading footwear and apparel company grow its market-share lead by becoming possibly the world’s most accomplished digital marketer.

read original article



Comments

Related Thinking

strategic

Chipotle’s Wisdom

July 28, 2014