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Global Ad Spending to Get Boost from Presidential Elections, Olympics in 2016

Ad spending around the U.S. presidential election, summer Olympics and the Union of European Football Associations’ championship is expected to add $6.1 billion to the global ad market this year, according to the latest forecast from Publicis’ ZenithOptimedia.

ZenithOptimedia projects the global ad market to increase 4.6% in 2016 to $579 billion, roughly in line with its December forecast of 4.7% growth for the year. Without the impact of special events, the global ad market will increase 3.5%. Among the special events, the U.S. presidential election will be the biggest contributor with an estimated $3.2 billion in incremental ad spending for the year. The Olympics will add $2 billion in global ad spending.

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