Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



For G.E., a Human Face on Its Role in Health Care

General Electric, for one, still believes in advertising. As the Olympics begin, the company is introducing its biggest campaign ever aimed at consumers. Called Healthymagination, it publicizes G.E.’s role in the world of doctors and hospitals. In the United States alone, G.E. expects to spend more than $80 million this year on the campaign. Its role in health care is technical: G.E. makes and sells medical devices, like machines that measure bone density and perform M.R.I. scans. But the advertising focuses on the personal.

read original article



Comments

Related Thinking

strategic

31 Flavors

August 28, 2014

cultural

You Are What You Eat

August 28, 2014

creative

The Art of Food

August 28, 2014

economic

Disruption in the Fast Food Economy

August 28, 2014