Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



The Empowered Consumer

You are a consumer. And if that means buying any shiny object placed in your path, then it might be a dirty word. But as the late great George Carlin used to say, “There are no dirty words. Only dirty thoughts.” I use the term “consumer” often in my work. And I have to admit that the word sometimes makes me uncomfortable. After all, aren’t we citizens, people or human beings first? Defined by the sum of our actions. And don’t those extend far beyond what we consume? Yes.

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