For brand marketers today, “global” is increasingly the name of the game. Long the prerogative of American and European brands, now Chinese, Indian, Mexican and Brazilian brands are seeking to establish their position as global players. Underlying this push to globalize brands is the assumption that the world is becoming more homogeneous.
strategicOctober 24, 2014
culturalOctober 24, 2014
creativeOctober 24, 2014
economicOctober 24, 2014
© 2014 Davis Brand Capital. All rights reserved.