For brand marketers today, “global” is increasingly the name of the game. Long the prerogative of American and European brands, now Chinese, Indian, Mexican and Brazilian brands are seeking to establish their position as global players. Underlying this push to globalize brands is the assumption that the world is becoming more homogeneous.
strategicNovember 25, 2014
culturalNovember 25, 2014
creativeNovember 25, 2014
economicNovember 25, 2014
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