Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Embrace Cultural Diversity? Ignore It At Your Peril

For brand marketers today, “global” is increasingly the name of the game. Long the prerogative of American and European brands, now Chinese, Indian, Mexican and Brazilian brands are seeking to establish their position as global players. Underlying this push to globalize brands is the assumption that the world is becoming more homogeneous.

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