Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



economic

Well-managed brands drive margins and perform better.

February 2, 2017

Best Brand Managers Beat the Markets

Davis Brand Capital

Companies Excelling in Overall Brand Management Outperformed Markets in 2016 by up to 7.6 percentage points


Essential Reading

September 16, 2015

Amazon.com: A Meandering Path to Navigate

Amazon (NASDAQ: AMZN) has been very good to me –as a happy consumer and an even happier investor. However, I’m concerned…

March 31, 2015

Brand Recovery

Economic performance and bottom line results certainly serve as motivation for a brand reset. In these cases, the…

February 26, 2015

Can’t Buy Me Brand Love

How brand love impacted the U.S. economy in February, as revealed in final Valentine sales’ reports, served as a…