The buzz is palpable about Apple’s plans to announce a tablet computer later this month. I think it’s instructive as to the function and uses of conversation. Apple is a company that has utterly shunned the social media campaigns that have displaced more old-fashioned ways to waste consumers’ time. It has no Twitter feed, provides no payola to twentysomethings so that they’ll blog about its products, and I bet it would happily ignore a request for comment from the President if asked. It doesn’t talk. Apple does.
strategicJuly 30, 2014
culturalJuly 30, 2014
creativeJuly 30, 2014
economicJuly 30, 2014
© 2014 Davis Brand Capital. All rights reserved.