Be afraid, Madison Avenue. Be very afraid. That seems to be the message in the aftermath of the crowded, frenetic advertising bowl that took place inside Super Bowl XLIV on Sunday. Among those commercials consistently deemed most effective, memorable and talked-about, many were created or suggested by consumers — or produced internally by the sponsors — rather than the work of agency professionals.
strategicDecember 18, 2014
culturalDecember 18, 2014
creativeDecember 18, 2014
economicDecember 18, 2014
© 2014 Davis Brand Capital. All rights reserved.