Observers are wondering why Canton, Mass.-based Reebok, after successfully readjusting its focus to target the women’s market, and making great gains with both its ZigTech training shoe and its Easy Tone sneakers, would get back into the basketball-shoe endorsement business when that sector of the sneaker world is losing market share.
strategicDecember 18, 2014
culturalDecember 18, 2014
creativeDecember 18, 2014
economicDecember 18, 2014
© 2014 Davis Brand Capital. All rights reserved.