Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.


Creative visions of well-managed brands reinforce and resonate.

October 12, 2016

Pandora Rebrands For the First Time in 11 Years

Michael Phelan

Julie Scelzo’s first project at Pandora could hardly have been more nerve-wracking. As the company’s new executive creative…

Essential Reading

March 31, 2015

Brand Remodeling

The smartest brand strategies have to be made real – tangible – for consumers to get the message.…

February 26, 2015

Brand Love Is In The Air

Leading with simple emotion has long been a tactic that brands use to provoke engagement with the consumer.…

February 6, 2015

Battle of the Networked

The companies listed in the Davis Brand Capital 25 manage their creative assets in a wide variety of ways. It…