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How Your Brand Can Beat Goliath

Ron Faris
Sep 23, 2013

Many disruptive brands struggle with how to best manage their marketing budgets while they strategize around how to dethrone their incumbent Goliaths.

Adweek's Top 10 Commercials of the Week: Sept. 6-13

Tim Nudd
Sep 13, 2013

Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

How To Growth Hack Anything: Lessons From A "Bittorrent Best Seller"

Ryan Holiday
Sep 3, 2013

Author and productivity guru Tim Ferriss applied the innovative marketing tactics that built Facebook, Dropbox, Airbnb, and Instragram to . . . a book launch. The crazy part? It worked.

5 Ways CMOs Can Master Their Online Customer Experience

Paul Dunay,
Aug 28, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.

To Simplify, First Clear the Underbrush

Ron Ashkenas & Lisa Bodell
Aug 20, 2013

Many people envision the upper rungs of the corporate ladder as an inspired, innovative place where leaders spend their time on stimulating projects that shape the organization's future. But this vision is not always a reality.

Smartphones Finally Overtook Dumbphone Sales Globally In Q2, Android Now At 79%, Says Gartner

Natasha Lomas
Aug 14, 2013

Analyst Gartner has put out its latest smartphone market report, and the Q2 2013 numbers show the inevitable finally occurred: smartphone sales exceeded feature phone sales for the first time.

The End of the Web, Search, and Computer as We Know It

David Gelernter
Feb 4, 2013

The space-based web we currently have will gradually be replaced by a time-based worldstream. It’s already happening, and it all began with the lifestream, a phenomenon that I (with Eric Freeman) predicted in the 1990s and shared in the pages of Wired almost exactly 16 years ago.

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