Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicJanuary 30, 2015
culturalJanuary 30, 2015
creativeJanuary 30, 2015
economicJanuary 30, 2015
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