Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicMay 21, 2015
culturalMay 21, 2015
creativeMay 21, 2015
economicMay 21, 2015
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