Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicAugust 27, 2014
culturalAugust 27, 2014
creativeAugust 27, 2014
economicAugust 27, 2014
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