Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicApril 22, 2015
culturalApril 22, 2015
creativeApril 22, 2015
economicApril 22, 2015
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