Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicSeptember 16, 2014
culturalSeptember 16, 2014
creativeSeptember 16, 2014
economicSeptember 16, 2014
© 2014 Davis Brand Capital. All rights reserved.