Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicOctober 31, 2014
culturalOctober 31, 2014
creativeOctober 31, 2014
economicOctober 31, 2014
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