Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicSeptember 22, 2014
culturalSeptember 22, 2014
creativeSeptember 22, 2014
economicSeptember 22, 2014
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