Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicNovember 24, 2014
culturalNovember 24, 2014
creativeNovember 24, 2014
economicNovember 24, 2014
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