Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicFebruary 27, 2015
culturalFebruary 27, 2015
creativeFebruary 27, 2015
economicFebruary 27, 2015
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