Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicDecember 17, 2014
culturalDecember 17, 2014
creativeDecember 17, 2014
economicDecember 17, 2014
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