Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicMarch 5, 2015
culturalMarch 5, 2015
creativeMarch 5, 2015
economicMarch 5, 2015
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