Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicDecember 19, 2014
culturalDecember 19, 2014
creativeDecember 19, 2014
economicDecember 19, 2014
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