Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicJuly 31, 2014
culturalJuly 31, 2014
creativeJuly 31, 2014
economicJuly 31, 2014
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