Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach — Hold up a name of a company to a user and they’ll immediately know what it stands for. This association thing happens on the less positive side of the spectrum as well.
strategicJuly 25, 2014
culturalJuly 25, 2014
creativeJuly 25, 2014
economicJuly 25, 2014
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