Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



cultural

Brands at once dictate and follow cultural trends.

November 28, 2016

About Me, Your Resident Millennial

Blair Smith

What is it about the word “millennial” that is so cringe inducing? As a young woman living in…


Essential Reading

July 20, 2016

Pokémon GO: Every Marketer’s Data Driven Dream

Nintendo is faced with a new brand identity dilemma: is it a gaming company, or a social network?

September 25, 2015

Volkswagen Group’s Diesel-Gate: Half-Truths in Engineering

Volkswagen, the people’s car has, by its CEO’s own admission, broken the people’s trust. It did so, allegedly,…

July 23, 2015

Ben Cohen Publishes First Book on Bullying: DO YOU!

Founder of StandUp Foundation Provides Inspiration and Encouragement for Anyone Who Was Ever Bullied, Left Out or Pushed…