Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

A Control Freak’s Guide to Social Media Influence

Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation – and a major reason why most continue to use social media as little more than a brochure on the web. And yet the illusion of control is just that ñ an illusion. By not involving yourself you actually do more to remove control than if you did.

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