Marketers Reach Out to Loyal Customers PDF E-mail
Wednesday, 26 November 2008

 

With the critical holiday-sales season at hand, there's a new character joining Santa and his elves on the advertising circuit: the analytics geek. Marketers, their ad budgets under increased scrutiny amid the economic downturn, are mining their customer databases and reaching out to loyal consumers with targeted ads, instead of relying on the traditional yuletide blitz.

 



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Comments (1)Add Comment
Frustrating
written by Tom, November 27, 2008 11:30 PM
Why the hell do we only get the title? What good is that?

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