Unbound Edition - They Don't Make'm Like They Used To

In another classic West Wing Thanksgiving episode, President Bartlet reminds aid Charlie that an impressive list of product features can't compete with a compelling brand story.

Take it on Antiques Roadshow, Charlie!
written by Phil Behand, November 26, 2008 09:00 AM

That was cool. What is it with the swelling music that makes those moments seem so much more powerful?

Cool
written by Mrs. Laningham, November 26, 2008 09:40 AM

Love this clip. Interesting that in this case, the "brand" of Paul Revere gets its power not from Revere's skill as a silversmith or the high quality of the knife itself, but from the seemingly unrelated story behind the name. It's the fancy Japanese blade's only deficit...

Now THAT's a knife!
written by Crocodile Dundee, November 26, 2008 11:34 AM

Great example of how brand narrative still resonates after 200 years. Wish we could have seen the weapon.