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Monday, 13 October 2008

 

 

The consulting firm Sensory Logic uses its "facial coding" technology, a system that studies the emotions expressed by facial muscles, to study second-by-second consumer reaction to TV commercials. Here, the company has applied its technology to analyze audience reactions to ads by both Obama and McCain.



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B to the S
written by Laenus, October 13, 2008 08:18 AM
Complete and utter bullshit. a) Advertising is not science; got it? b) A facial expression and attendant emotions are ONE form of human processing. This "methodology" does nothing to address the powerful things called logic, reason and decision-making. A scam in my book.

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