No Immunity For The Media Business PDF E-mail
Wednesday, 08 October 2008
Goldman Sachs projected that weak local and national ad markets will create a scenario in 2009 similar to the downturn experienced in 2001 -- the steepest on record. The firm projected that broadcast networks will suffer a 5% decline in ad revenues, excluding ad dollars tied to the Olympics. It also projects that ad revenues at TV stations, excluding political spending, will fall 7% and that ad spending on radio, outdoor, magazines and newspapers will fall between 5% and 10%. Cable networks are expected to fare slightly better, facing a 1% decline.


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