Honda Taps Sony To Ramp Up Its Ad Strategy PDF E-mail
Wednesday, 08 October 2008
While it's not uncommon for advertisers to buy all the available ad space tied to a particular TV show or single Web site to drown out the competition, Honda's half-million dollar deal with Sony takes that strategy a step further by extending across all Sony's mobile and online entertainment and third-party sites in the U.S.


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