When Brands Sneeze... PDF E-mail
Jonathan Salem Baskin   
Tuesday, 16 September 2008

Mortgages, deeds, and other various forms of paper relating to real estate investments are nothing more than commitments...promises that possess values only insomuch as they're keepable, and that there’s a marketplace ready to affirm and trade upon it. Welcome to the branding crisis unfolding on Wall Street.



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