Divided We Brand: The U.S.' GMC/Scion Schism PDF E-mail
Jim Edwards   
Friday, 12 September 2008
Every election brings a new set of key voters, like "Nascar dads" or "soccer moms." But while the cable news crowd chatters about "arugula-eating leftists" and "red-meat Republicans," the actual data show less obvious correlations between consumer behavior and voting intent.


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