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Luxury
retailers are finally feeling the pinch. So, how is Prada responding? Under pressure, the company has decided to go public.
We have seen it too many
times before – global companies that grow via acquisition, but struggle with
cultivation. Companies often invest in
acquisitions without first determining the ideal portfolio strategy and asking
questions such as:
- To what extent will
these companies be mutually reinforcing?
- What will each of the
company’s roles be in the portfolio?
Will they be cash cows or stars?
- Will
they provide the foundation for the company or the next wave of growth?
Prada and other luxury
retailers have, in the past, gotten by on their looks alone. While I support and even work for a
privately owned, entrepreneurial firm, in Prada’s case, I think going public
might temper the family company, make them more accountable and motivate them
to better nurture the companies they have acquired.
If Prada demands perfection from its
designers and, well, its entire staff, shouldn’t investors demand that same
perfection from the company?
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