I'm sorry. Let me get this right. Because there are slums in India, luxury companies are not supposed to promote their products or an aspirational message (about the rewards of the market)? Well, close down the US economy in that case. Rather than the moralizing pedantry here presented, wouldn't it have been interesting to note that India has more than 10 million millionaires now? And to ask questions about how best to reach them? Perhaps a marketer -- not a Ph.D. in "stragegy" -- would have been able to show how India is, likely, the largest collection of niche markets on earth, and how big advertising is not the right approach to succeed. Just sayin.