Are the Army's New Marketing Tactics a Little too Kid-Friendly? PDF E-mail
Natalie Zmuda   
Monday, 08 September 2008
For most civilian companies facing a conundrum similar to the Army's -- a dwindling group of product loyalists and a public-perception problem -- this might be considered smart, or even brilliant, marketing to attract new recruits to the brand. But in the case of the military, it becomes a lot more sensitive.


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