McDonald's, an official sponsor of the Olympics since 1976, has committed more dollars to Beijing 2008 than any other Games. The fast food giant introduced new menu items, such as the Beijing Burger and Rice Sticks, in stores across the globe, sent 300 kids from 40 countries to the Beijing Games through its Champion Kids program, launched an online game called "The Lost Ring" and implemented a viral component allowing visitors to FacetheGlory.com to superimpose their heads on athletes' bodies and send the images to friends. 

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