Visa, an official sponsor of the past 11 Olympics, is using its presence at the Games to increase its global acceptance. Along with its U.S. "Go World" ad campaign, Visa ran a promotion in 66 countries offering cardholders the opportunity to win a trip to the Olympics, installed more than 90,000 ATMs in China, and created an online campaign asking consumers to submit photos that represented the Olympic theme, "Faster. Highter. Stronger."  

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