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Monday, 11 August 2008 |
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One of the top 2008 Olympics sponsors, Adidas has spend tens of millions on its "Nothing Is Impossible" campaign, which includes advertisements, user-generated videos and online trading cards featuring athletes and
other Olympics-oriented images. The campaign will continue even after the Games end, as Adidas plans to open 5,000 new stores in China by the end of 2008.
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