P.R. Pitch of the Month (or Maybe the Decade) PDF E-mail
Joe Nocera   
Wednesday, 16 July 2008
Like most journalists, I have an in-box inundated with p.r. pitches, most of which go directly to the recycle bin, where they belong. But every once in a while, I get one that is so brazen, so craven, so mind-bogglingly inane that I feel compelled to share it with others.


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Comments (5)Add Comment
it's wrong
written by Jen, July 16, 2008 10:26 PM
I say leave the poor girl alone. You know she was probably some intern who was charged with coming up with a creative pitch, which this is. It's unfortunate that Nocera was included on her media list, but who doesn't want a hit in the New York Times?
insipid
written by Jerry, July 17, 2008 03:31 PM
wanting a hit in the NYT doesn't happen by being insipid, talking about gossip mags and calling kids "fashion accessories." In general, the Times attracts a more thoughtful reader - even if fewer now.

for every pr flack who says "journalists are lazy, you have to do their job for them," I say: good for Nocera for finally saying "we're not as dumb as you think."
Not sticking up for unintelligent PR flacks
written by Moe, July 17, 2008 04:48 PM
But I've had turd pitches (and pitch letters) left in my lap and been told to pitch them. When you are 23 and new to the job, you can't really refuse to send out something because you think it is terrible. People do need paychecks. I guess you can make your suggestions and hopefully they will be taken to heart. But to humiliate someone without knowing the situation is just disrespectful and wrong.
...
written by bkostl, July 18, 2008 09:16 AM
Her title is vice president, so I'm assuming she isn't a green pr person. Besides being off target, its content and the subject of the pitch itself, the writing is terrible. If you get a "turd pitch" you polish the best you can and run with it. She clearly didn't do that.

Calling her out by name was perhaps a bit unnecessary, but this pitch deserves to be ripped apart publicly.
agree bko
written by Stu Juices, July 18, 2008 11:32 AM
Why are you people fiction writing here? Imagining her to be a young innocent, a forced laborer? This grown woman - an alleged professional - wrote poorly, sent bad ideas and was called for it. While I feel for her pain over a public lashing, the work stands on its own as some of the worst imaginable. If you look at the work, and not the victim fantasy scribed above, it is just unforgivably bad.

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