|
Rachel L. Newman
|
|
Tuesday, 08 July 2008 |
|
I just saw this on coolhunting.com.
A kinetic sculpture at the newly renovated BMW Museum in Munich, made up of 714 balls on individual strings that morph into all
different configurations on their way to briefly resting into the shapes of
vintage, present and future BMW models. All the while, in the background are
the words “Innovation … Technology … Design…” while a narrative plays about a
constantly changing world, changing lifestyles and paying attention to the
future.
New media company Art+Com
designed this cool visual interpretation of brand and design
elasticity. It shows us how mesmerizing change can be and how ever-moving it
should be. It illustrates the waves of thought and disorganization that occur
on the way to shaping something beautiful. It shows us that each and every
piece matters … to remove any of it, even a tiny, seemingly insignificant piece
… would result in producing something incomplete, lacking.
It’s a convincing way to show the BMW brand as one that has
been able to remain true to itself while constantly evolving. No matter how
much it is stretched and pulled, the brand remains intact, presenting itself in
new shapes and ways of being.
 |
