Seal of Obama: Parody Equals Power PDF E-mail
R. Eric Raymond   
Sunday, 22 June 2008
 
I’d like to offer an alternative interpretation of Barak Obama’s recent reinvention of the presidential seal.
 
Even as an admitted Obama supporter, I’m not entirely thrilled with this new icon.  However, in support of my choice for president, I wanted to provide a little balance to Patrick Davis’ recent reading.

Many people feel that Obama’s ideas around change are a threat not only to entrenched special interest, but also the stability of our definition of the United States of America.  On the fringes of the political spectrum, some forecast his assassination, while others are stockpiling munitions and canned goods for the revolution that will take place shortly after his inauguration. 

Though extreme, these fears speak to power; millions of formerly apathetic Americans feel that everything is up for grabs in this election.  They are right, and Obama’s reinvention of the presidential seal reinforces this notion.

A seal carries with it the authority of an office and authenticity of the message.  Obama’s decision to go with a reinvented presidential seal sends a message that nothing is sacred.  In parody comes power.  Who owns these symbols, these seals?  Is the government not in service of the people?  If we own them, yes, we can change them.  It’s not play acting in the slightest, it’s an icon that represents the clear vision of where we’re going.

Changing the presidential seal is much different than changing the American flag.  While counter-culture groups and anarchists have enjoyed inversions and desecrations of the U.S. flag, Obama has instead focused on the seal of the office which has been associated for at least the past eight years with wholesale deceit, abuse of public trust, and a reckless consolidation of power.   

Compare Obama’s seal with the real McCoy: 
 
newseals.ap.wh2.jpg



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

The authority of the official seal, trimmed in gold and thick with navy blue, is replaced instead by a light blue and white reminiscent of those hues found in architectural drawings.  It suggests a blueprint, i.e. what our plans are for the future. 

The original seal features not a flag, but a shield which reads as defense from attack, or in more recent memory, the arrogant protection from scrutiny.  Obama’s seal has replaced this shield with his own campaign icon embracing transparency—the land fashioned from the flag’s stripes with an open view of the horizon.   

In Obama’s seal, “United States” has been replaced by “America,” a linguistic turn which trends towards a common nation, rather than aggregate territories. 

Is this move presumptuous?  Absolutely.  But those who tend to reach their goals often employ a strategy in which they act as if they are already living the life the aspire to have.  “Fake it ‘till you make it,” has pulled a number of people up the ladder in the bootstrap myth of America.  People naturally feel threatened by those who go after their goals with the sort of vigor that Obama has in this election. 

I expect there will be plenty of vocal critics ahead, and they are vital to democratic conversation.  But I’m also confident Obama will be able to walk the fine line between vision and arrogance.  Frankly, the sooner he’s acting like a president, the sooner he’ll be president.




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Comments (10)Add Comment
Horrifying
written by Patrick, June 23, 2008 06:25 AM
"A seal carries with it the authority of an office and authenticity of the message. Obama’s decision to go with a reinvented presidential seal sends a message that nothing is sacred. In parody comes power. Who owns these symbols, these seals? Is the government not in service of the people? If we own them, yes, we can change them. It’s not play acting in the slightest, it’s an icon that represents the clear vision of where we’re going."

He has no office, and no authority with which to stamp a seal. The "nothing sacred" concept is beyond disturbing. If logic follows, why even call this "America"?


...
written by buzzwordalert, June 23, 2008 09:52 AM
I think it's pretty cheesy and a little distasteful, but isn't this the epitome of "brand malleability"?
Correct...
written by E.R., June 23, 2008 12:50 PM
I think you're experiencing the exact fear I describe, Patrick. I don't quite get your leap on "America," though I will say that perhaps we should also reinvent that concept.

E.
questions
written by Patrick, June 23, 2008 01:22 PM
1) Parody give power to that which was parodied, correct? And to the parodist?
2) Since when does "Change" equate to a wholesale destruction of everything that defines a culture?
3) Surely there must be steps, even in a revolution?

On another subject, somewhat: it is OK, I suppose, for a government to create propaganda (seals included), and best if we recognize it as such. When a candidate begins assembling the propaganda of a government, before being elected, to replace that of the existing office, it scares the hell out of me. (See also, Swastika).

Change = destruction?
written by E.R., June 23, 2008 04:00 PM
I think change is generally interpreted as wholesale destruction by those with the most to lose.

Obama has done an excellent job making people feel a revolution is possible, which is the kingpin to capturing the attention of apathetic voters.

And I think the comment above from "buzzwordalert" makes a great point: Obama is working pretty hard to make America a malleable brand around the consumer/citizen. The top-down approach of GOP brand managers has been a disaster.

Pretty slippery slope to say changing a presidential seal is one step away from anarchy in the streets. But yeah, it's got to start somewhere. And in a "Web 2.0 world," bold claims usually boil down to mediocre metrics. I suspect that the Obama revolution will actually turn out to be a moderate one. We can all stop cleaning our AR-15s.

E.
it's in the language
written by Patrick, June 23, 2008 09:33 PM
"Nothing is sacred" is incendiary language. If nothing is -- seal, flag -- then why assume Constitution or national name is? I am responding to your words, not loading or clearing a rifle.
Right...
written by Sam, June 24, 2008 01:00 PM
Well no need to worry anymore...apparently the seal was for a "one-time use." Ha.

http://blogs.reuters.com/trail08/2008/06/23/obamas-presidential-seal-was-for-one-time-use/
scaredy cat
written by tom, June 24, 2008 02:42 PM
When a candidate begins assembling the propaganda of a government, before being elected, to replace that of the existing office, it scares the hell out of me.


You must be scared all the time. Every candidate that has ever run for office does this.

Nothing is sacred in this country any more, least of all the presidential seal. Change the flag. Change the states. Change it all.

We yearn for something sacred. That's why we reach for our brands for meaning...and come up empty.

Pardon me while I sit in my jeans made for all mankind, sipping my coke, listening to my iPod, driving my Lexus...feeling the need for a little bit of...something.

Cling to your rifles and bibles boys!
well that was smart!`
written by Patrick, June 24, 2008 05:24 PM
Tom-
Damn your brain. That was smart. No rifle or bible here...but full agreement we need meaning. I suppose I am old (and slow?) enough to still believe American means something and doesn't need a wholesale change. Her POLITICS -- yes? The country itself? I love it so...
All of the cool kids are doing it
written by Guido57, June 25, 2008 11:18 AM
The republican party has had its way with the seal recently: http://www.nrsc.org/membership/

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