Is the Green Revolution Also Extremely Hip? PDF E-mail
Evan P Schneider   
Tuesday, 27 May 2008

 

Full disclosure: I am the editor of a literary almanac about bicycle commuting. Despite this fact, however, I’m fairly convinced that bicycling—and a very particular niche cycling market, in that—has finally and fully emerged as a complete mainstream cultural clique here in the United States.

 

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I’m talking, of course, about fixed-gear bicycles, straightforward bikes that (usually) have no gears or brakes to speak of. “Fixies,” as they’re called, are controlled wholly by pedaling forward or backward to go and to stop, respectively, since the rider is in direct contact with the bike’s movement at any given moment (there is no coasting on a fixie...ever). As such, these types of bikes are not only extremely simplistic, but also elegantly reductive, a throwback to a time when gears and brakes simply hadn’t been invented yet.

 

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The infatuation with fixed-gear bikes has been threatening to take off and become a full-on, well-established craze for some time now, but it’s finally official. A May 21 New York Times blog even reported that a Berlin art gallery has been dedicated to fixed-gear bikes alone. It’s possible, then, that the bike—that hallmark of green transportation initiatives—is now as cool as it is energy savvy. And not just in places like Portland, Seattle, San Francisco, and Boulder, either; fixies are quickly become a ubiquitous part of any city scape.

 

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As unsafe as they might be—as I mentioned, few of them are fitted with brakes of any kind—fixies are all the rage. And as going green gets more culturally acceptable (if not also totally hip), it’s seems only natural that what was once a rebellious and countercultural activity, bicycling has been reabsorbed by the mainstream and is being marketed back to the masses.

 

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As many critics have cited, what’s so interesting about this biking phenomenon is that like LPs and Ataris—other retro artifacts that are enjoying a second round of attractiveness—these uncomplicated bicycles are not only becoming über fashionable, they are also getting to be really, really expensive. And so though not everyone rides a fixie (I don’t ride one, for example, because I’m either too old already, or just too scared to ride one in traffic), there is little doubt that their popularity (and price) won’t be diminishing anytime soon.

 

 

 



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Comments (4)Add Comment
I don't get it.
written by Humpty Dumpty, May 27, 2008 04:44 PM
Wow. For real? Riding one of these sounds insane. Is severe head trauma extremely hip too? Seems using LPs and Ataris won't send you too your maker like trying to come to a stop on fixie down Filbert Street in San Francisco.
der
written by Farting Jim, May 27, 2008 06:02 PM
what will the kids dream up next? putting wheels on a board and trying to ride it?
Fixie...
written by E.R., May 28, 2008 11:32 AM
While I generally find the riding style and behavior of a lot of hipster fixie kids in S.F. idiotic, I can't deny that there's something enormously satisfying about riding a fixie-- simple, elegant, few moving parts, and it demands a higher degree of attention which is fun. I don't commute on mine, but I do like to take it into the Golden Gate Park on Sundays and spin around in the car-free environment.

E.
Fixie, Schmixie
written by Cranky Old Woman, May 28, 2008 11:40 AM
You can ride your bike on the sidewalk, but stay the hell off of the main roads. I'm sick and tired of worrying that I'll plow over you with my Buick.

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