Wanted: Renaissance Man or Woman PDF E-mail
Becky Ebenkamp   
Wednesday, 14 May 2008
Tomorrow's successful marketers will, say experts, be those with scattered skill sets—shrink, storyteller, financial wiz, global diplomat, used car salesman, communicator, community builder and code monkey are just some of the personas for a newly minted marketer to have handy (along with that MBA). In sum, this is not your father's marketing career.


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