Teran/TBWA in Mexico City was likely hoping to stir up a little controversy – and I’m sure it will work.  But in tailoring specifically to a Mexican audience, they forgot that global brands are just that – global.  Brands can’t appeal to one population in a way that alienates another important market and hope not to get caught.  And as an email to one blogger puts it, what’s next, this?

Of course, few people outside of China would get upset if a similar execution was done using Tibet and China as the theme.  And one might say we nicked Mexico’s land Manifest Destiny style in the first place anyway, so perhaps I’m getting worked up over nothing.  What do you think?

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