Unbound Edition today launched its
Industry Tracker resource, which makes
available financial data and news coverage on 20 leading media companies, 20
leading advertisers and 4 leading marketing holding companies. The lists,
determined by the editors of Unbound Edition, were based on a variety of
factors, including established industry data, financial performance, industry
and market influence, and reputation. Both individual and comparative financial
graphs are available for all three categories, helping marketing executives
track key industry drivers in one convenient place. Only publicly traded
companies are included on these lists.
"Our objective is to provide an
increased level of service and information aggregation to the industry," said Patrick T. Davis, CEO of Patrick Davis Partners, the publisher of Unbound
Edition. "This is just a first, small step. It is
important information, but not yet the insight we all need. We are aggressively
pursuing the creation of an Unbound Edition Index. It is our belief that the
industry needs a single, integrated signal by which to evaluate the health and
performance of the brand, marketing and media environments."
The Unbound
Edition Industry Tracker is currently powered by Yahoo Finance data.
