Nothing Sells Juice Like a Thong-Sporting Bear at a Woodland Orgy PDF E-mail
J. Kristin Ament   
Wednesday, 13 February 2008

 

For three months, I have been traumatized by the content of one particular ad. Seriously. I’m amazed I’ve been able to sleep at all. But today, my friends, I invite you into my private hell. Consider it my Valentine’s Day gift to you. Really, I shouldn’t have.

 

Before viewing, I suggest you cover yourself with plastic sheeting. Ready? OK.

 

 

Well, I’ll give it one thing. It certainly does convey “Naturally Juicy,” the tagline for Orangina. And you’d think the cinematic references to “American Beauty,” “Showgirls” and “Flashdance” would get a few points. OK, maybe just "American Beauty." Ewww, no, not even that.

 

But my god. It’s creepy enough to see an animal’s head atop an anatomically correct,  human-looking body. And that's just two seconds in. But the fluids. And the gyrating. And the shooting fluids. And the pole dancing. And the profuse geysers of fluids. And the octopus with the oranges at the end. It’s total zoo porn. Does that make you want to go anywhere near this beverage?

 

The agency responsible for this sticky critter orgy is FFL Paris. Since they’re French, they obviously love them some sex, which they put to more appropriate use in spots like this for Diesel’s “Fuel for Life” perfume:

 

 

 

That, we can understand. It's Diesel perfume. But the Orangina spot? That just makes me want to scrub myself down. With actual diesel fuel.

 

Is it just me?

 

 

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Comments (7)Add Comment
The Big 'O'
written by TJ, February 14, 2008 02:13 AM
The first time I watched it, I was confused. The second time: astonished. After a few more viewings, it took on a so-bad-it's-funny kind of appeal. In my mind I keep imagining the meeting where someone says: "... then the zebras straddle the bottles, and the Orangina shoots out and sprays the bikini-clad bunny on the chest..." Yet of the 50 or so issues this commercial raises, the one I can't shake is, "Why is there an Octopus in the forest?" Maybe that makes it edgy. It's kind of like Barbarella, where the doe is Jane Fonda, and the bear is Pygar. The octopus is The Great Tyrant, but who is Duran Duran? Hey, Duvet, help me out here... Anyway, my point is that maybe this ad makes a whole lot more sense if you're stoned.

BTW I've had Orangina, and it is actually quite tasty.
surely it's all about phonetics
written by Large. Tuna., February 14, 2008 02:21 AM
after watching this, i am 100% clear that the name of the product is not Orange-jeena...but, definitively, moistly, Orange-'Gina! Lip smackin good.
Large. Tuna. (heh). Out.
Who's Duran Duran?
written by Damp, February 14, 2008 09:43 AM
Oh dear. I can't possible help. I was born in '78 over here. As far as I know, Barbarella is an shaving cream. I have no source material to help piece together your analogy, Tee. I can tell you what the exploding Oragina represents, but then so could my daughter's pre-school class. Loved the Cirque du Soleil sex swings and Zebra upskirt panty shots.

Happy Hallmark Holiday, J. Kristin!
Idjut
written by Kristin, February 14, 2008 10:46 AM
Good god, Damp. I know you're a fetus and all, but you don't know Barbarella? It's major pop culture kitsch. Lesbians and drugs and death by sexual pleasure and Jane Fonda in a catsuit. And that was the original Duran Duran, long before Rio danced on the sand and snakes were unionized in the early 80's. Since you're clueless, I'll step in and answer TJ's question. The long-tongued chameleon devouring the flower headed whatever in the end of this ad is Duran Duran. And that indeed is the Excessive Machine keeping the beat along with the brass section.

I just noticed the Michael Flatley/Riverdance moment with the bear in this thing. It just gets weirder and weirder. Sex isn't so much selling me anything here.
I meant "Durand Durand"
written by TJ, February 15, 2008 09:07 PM
"I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it." http://adweek.blogs.com/adfreak/2007/11/orangina-gives-.html

No worries, Damp. Barbarella was on TCM about a month ago. Thanks for the response, JK. Did you know Marcel Marceau played Professor Ping? Go figure.
...
written by Theresa, February 18, 2008 03:33 PM
Just when I thought it could not be worse came the Flashdance reference.

Then it got soooo much worse. Everything about this is repulsive
...
written by Mary, February 19, 2008 04:48 PM
Such sick stuff. Where does this porno-pathetic ad appear? I'll be sure not to tune in, and I'll NEVER buy Orangina. Yetch, wretch, phlagghhh...

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