Unbound Edition - What Matters Most?

Although it has become quite the buzz word, a recent survey of 2,047 marketers and their media buyers revealed that less than half consider "engagement" as one of the top five criteria for ad buys.

At the same time, the New York Times has published an article discussing the gossip site Gawker and whether its lost its voice for the sake of increasing page hits.

What do you think matters most when it comes to relevancy on the Web? Is it important that your visitors are engaged and participating, or are clicks the only way to measure your success? Click here to vote, and leave your thoughts below.

clickity click click
written by Theresa Voyles, January 21, 2008 12:37 PM

I do not believe that a simple click is a measurement of success. I am guilty of being a big Gawker and the Onion fan, relishing in eccentric news and "infotainment." So yes, I may be just as engaged on those websites as I can with a NY Times story about the election (obviously with a different degree of relevance).
There are a plethora of search engines out there. Blogging allows anyone to have a voice, even the narrowminded and uninformed. Especially them. Visiting a page and being disinterested within seconds is not a fan base. I believe that a loyal, core group builds up to a larger more quality circle. If you can use the word "quality" and Gawker in the same entry is another discussion.