Dear Netflix, 

Hello there, I am a fairly new customer of yours. 

While friends and family members of mine began using your convenient mail-based DVD-rental service a long time ago, I held back.  I liked my little blue Blockbuster card and the convenience of being able to run down the street to pick up a movie.  Then Blockbuster raised its prices to $4.29 a movie.  While it was only a 30-cent increase, the thought of paying more than $4 for a movie outraged me.  So, I went to your website and signed up for a free trial. 

I must say, I really enjoyed the experience, so much so that I became a paying customer.  (Or was it because I was too lazy to cancel during my free trial?)  In any case, I am now a satisfied Netflixer.  That being said, will you please stop annoying me with pop-up/pop-under ads?  I’ve set my Google and Alexa toolbars to prevent pop-ups, and yet your pesky little red buggers seems to make it through the filter.  A few others do too, but I can’t remember who those ads are for, most likely because the companies that still use pop-up ads tend to suck.  Why do you continue to put yourself in a category with the “Catch the Monkey and Win a Free iPod!” scammers?  In my opinion, pop-ups diminish credibility, exude tackiness and make companies seem a bit desperate, three qualities that I would not typically associate with Netflix.  

I understand you’re an Internet-based company and a pop-ups may have provided essential revenue when you were first starting out.  However, now you are a major company and there are a lot of other online options out there for you.  Surely, your rate of return from this method of advertising is no longer enough to risk annoying your customers. 

Are pop-ups really the best way to gain new customers?  Or are you just pushing them away?  In any case, I’d like to ask you to reconsider your strategy – if there still is any strategy behind these pop-ups. 

Sincerely,

A Concerned Customer 

P.S. Perhaps you’d like to alleviate my mental distress from your pop-ups with a free rental or two.  Just thought I’d throw that out there.

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