There's Need to Fear. Underdog is Here. PDF E-mail
Mary M. Phelan   
Wednesday, 15 August 2007

 

Underdog. The Disney folks could not have picked a better name for their end-of-summer, hope-to-make-more-bucks “family” movie.

 

Based on the animated kids' show of the 60's, it’s arguably the worst non-cartoon film ever reeled out of the studio, with a talking dog that has the voice of a cranky neighbor (Jason Lee from "My Name is Earl"), an evil human dwarf that is an insult to those afflicted with dwarfism (Peter Dinklage, how did you agree to this tripe after being so great in "The Station Agent" and "Nip/Tuck?"), a completely worn-out plot about a bereaved father and son (Mom died recently, since every kid in a Disney movie has to be at least partially orphaned), and computerized, non-stop blurred action that dulls the senses. 

 

I’ve accompanied children to Disney movies a multitude of times, but this is the first time that even the kids were bored restless.  Throughout the entire film—which tried pathetically hard to be funny—the audience of children laughed just twice, and not loudly. 

 

Add to this the observation of one pre-adolescent:  “Did you see all those ads?  That’s all it was!”  In fact, there were enough product placements to please any sponsor, in this case General Mills and Subway.  But take note, advertisers:  the kids are on to you and are not impressed.

 

So, to all who are looking for ways to cool kids down these final days of summer, DON’T waste time, money or minds on this film.  As another kid in the audience said, “Boy, they sure named this one right…really an underdog!”



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Comments (3)Add Comment
My neighbors liked it
written by Damp Duvet, August 15, 2007 01:51 PM
How old were the kids in the theater? Looks dreadful to me, but my neighbors, two four-year-olds, loved it. They were telling me all about it last night. Go figure.
cheerios
written by Sweet Polly Purebred, August 15, 2007 02:12 PM
The movie isn't not the first time Underdog has peddled General Mills cereal: http://www.youtube.com/watch?v=5_j5Ur8Mu_Q

How obnoxious. "Mom, buy me this cereal so I find out what happened!" But at least it's Cheerios and not High Fructose Corn Syrup Flakes of Diabetes or something.
age and product placement annoyance
written by Honey, August 15, 2007 02:26 PM
Damp, my guess is that 4-year-olds are are too young to recognize when they're being advertised to vs. entertained. Raises an interesting question, though. At what age are kids able to recognize (and potentially be put off by) product placement in films and t.v.? Or songs, for that matter. Singer Fergie recently sold out to Candies: http://www.azcentral.com/ent/celeb/articles/0702fergie-CR.html

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