I listened to a lot of the Live Earth concerts on Sirius satellite radio, which covered the entire event from Australia to New Jersey. Between performances, DJ’s promoted the new green channel in their lineup and offered “tips” – little things listeners could do as individuals to help mother earth.

For the record, I am willing to walk the environmental walk -- out to my compost pile or to the hardware store to replace my remaining light bulbs with compact fluorescents or to the market, toting my cloth bag.

But I’m not dumb and neither are you. While we can try to douse this fire bucket by bucket, ultimately we’d save time and energy by employing a hose. Translation: It’s the powerful titans of our world who are going to drive real change, not our neighbors, dedicated as they may be.

I agree with Bob Geldof of Live 8 fame who said the event would only be useful if it forced the big guys to set concrete corporate environmental measures and be accountable.

So, while these C-suiters sit in endless meetings contemplating whether or not to hire a nicely compensated EVP of Sustainability, here’s a little something for the little guy to do…

Let’s crowdsource a small, pithy book for these folks – the first publication by the imprint “All of Us”

– entitled “Forget About Us: 100 Things YOU Can Do to Save the Planet.”

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