Results 8 - 14 of 490
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

 
Is that Junk in Your Trunk? Lessons from the Antiques Roadshow PDF E-mail
J. Kevin Ament   

 

My wife and I recently moved to Atlanta, purging in the process a quarter century of bric-a-brac to make room for our daughters’ plush menagerie and a growing empire of Disney princesses. I’ll muzzle the rant over sacrificing my memory-laden artifacts to their marketing-laden geegaws and turn to the catharsis brand we entrusted to haul away our history: 1-800-Got-Junk.

Read More/Comment (3)
 
Levi’s Marketers: Trouser Snakes or Geniuses? PDF E-mail
Bryan K. Oekel   

 

Um, I’m no prude.  I’m all for edgy.  But Levi’s latest attempt to be relevant seems a little off the mark. 

Read More/Comment (7)
 
Markets, Marketers and Marketing: The End of the Road for Imposters PDF E-mail
Patrick T. Davis   
 
What is happening in the global financial markets is stunning, surely. I am more stunned, however, by the complete absence of dialogue in the marketing community about this historic moment. Like most stockbrokers who fell into success as markets expanded, most marketers only know how to carnival-call their offerings to cash-flush consumers. Say goodbye to that easy effort. The age of true strategy is at hand. It is make or break, to be sure.
Read More/Comment (0)
 
Three Thoughts on Brand Guidelines in Social Media PDF E-mail
R. Eric Raymond   
 
It is, perhaps, one of the few times that brand managers may consider a higher power than themselves, but the differences between traditional media and interactive media requires a relaxed grip. Put away your lexicons and logo specs for a moment and consider three thoughts.
Read More/Comment (2)
 
Self-Improvement by Satellite: An American Portrait in Real Time PDF E-mail
Teri A. Schindler   

 

I subscribed to satellite radio for the programming.  Little did I know that with my paid subscription they would throw in a Walmart-worthy makeover. 

Read More/Comment (1)
 
Mad Men: Totally Bewitching PDF E-mail
Patrick T. Davis   
 
In the history of television there have been two great shows about advertising: "Mad Men" and "Bewitched." There was also "Thirtysomething," but the whiney solipsistic ethos of that show erases it from the annals of broadcast history in my mind. So with that, we let a few pictures tell a few thousand words.
Read More/Comment (10)
 
PETA Asks Ben ‘n Jerry to say “Ta-Ta” to Cow's Milk PDF E-mail
Rachel L. Newman   

 

People for the Ethical Treatment of Animals (PETA) yesterday sent a letter to Ben Cohen and Jerry Greenfield of Ben ‘n Jerry’s Ice Cream fame, asking them to replace the cow’s milk they currently use with human breast milk. While I don’t doubt that this moove (sorry) would make some cows very happy, the idea of a dessert made with human breast milk gives me the willies.

Read More/Comment (9)
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Results 8 - 14 of 490