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Bryan D. Fordney
It is lovely to hear experts, journalists and industry leaders theorize about what Web 3.0 might mean. There is a certain sparkle in their speech; a joyous childlike imagination emerges as if speaking about flying cars and journeys to outer space. Until someone really grabs hold of it and uses it as a marketing term, it will simply symbolize our dreams of the distant or not-so-distant future.
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Elasticity of Words Versus Lack of Neologistic Creativity

Jacco de Bruijn

Aren’t we all waiting for the next big thing, hoping to catch it first? Something new and exciting, to follow blindly and believe in religiously, and to brag about to people still unaware. And in that sense, what is more novel than the next generation of new technologies such as the World Wide Web?

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Did That Voice Sound Familiar?

Ashly Fitzwater
It came to my attention yesterday, while sitting on the couch watching one hour of bad TV after another, that the majority of commercials, or at least the ones that catch my attention, feature a celebrity voice-over proclaiming a brand’s quality.
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So You Think You Can Design the Next Dr. Marten’s Boot?

Rachel L. Newman

These days, consumers are used to having the opportunity to be actively connected to the brands they love through personalizing, customizing or designing their products. Quick examples that come to mind are NIKEid, RbkCustom, Become an M&M and the Coca-Cola Creator.

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Ch-Ch-Ch-Changes for Ch-Ch-Ch-Chia

J. Kevin Ament
Earlier this month I was discussing fad products in my Marketing class and brought up 80s icon Chia Pet. Immediately my senioritis-inflicted students burst into renditions of the now infamous jingle. That’s impressive name recognition for a brand that peaked in popularity when they were fetuses and sustains itself today only through nostalgic impulse buys and endless line extension. It got me wondering whether manufacturer Joseph Enterprises, with a little outsourced design help, could retrieve the Chia brand from the compost pile.
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How Do You Sell Cars When Gas Prices Are So High? Sell Gas Instead

Evan P Schneider

Over the past 45 days, I’ve spent at least a week in four different states (one in the Northwest, two in the Southwest, and one here in the South), and on television in each of them, I’ve seen car commercials that make my jaw drop. It’s not the commercials themselves that have me so surprised, but rather what’s being offered in them: gas.